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KMID : 1004620090150010029
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Clinical Nursing Research
2009 Volume.15 No. 1 p.29 ~ p.41
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The Effect of the Intramural Marketing Activities on Nurses’ Job Satisfaction and Turnover Intention
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Choi Eun-Hee
Kim Jin-Hee
Lee Hyun-Su
Jang Eun Hee
Kim Bok-Soon
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Abstract
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Purpose: The purpose of this study was to evaluate the importance and the performance of intramural marketing in the hospital and to examine the effect of intramural marketing on nurses’ job satisfaction and turnover intention.
Method: The participants of this study were 203 nurses, who had worked over 3 months in the general or special units in C university hospital located in Seoul.
Results: The participants’ perceived performance of the intramural marketing was 2.35 on average. The importance of the intramural marketing recognized by the participants was 4.02. The score of the job satisfaction of the participants was 2.74 and that of the turnover intention was 3.67 on average. The intramural marketing demonstrates statistically significant correlations with job satisfaction and turnover intention.
Conclusion: The findings of the study demonstrate the importance of the intramural marketing in the hospital for nurse retention. In order to increase nurses’ job satisfaction and reducing their turnover intention, the intramural marketing activities should be expanded further.
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KEYWORD
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Internal marketing, Job satisfaction, Turnover
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